Content that tells a story.
Content
Consumers crave content. Whether it’s web videos, social media posts, YouTube channels or blogs, content is the primary way your audience gets to know you. And in most cases, they need to get to know you before they decide to buy from you. So content needs to be good. It needs to engage your audience on many levels and connect with them in the best way to eventually earn their business.
Stories
We believe creative storytelling is the best way to cut through all the noise and capture your audience’s attention, hearts and minds. Stories take on many different forms:
The story of your business, presenting your history, products, beliefs, and personality
Stories told by consumers of how your product helped them
Stories that uncover a problem and how you are the best solution for it
Stories that purely entertain, whether it be humor, heart-warming or heart-wrenching
The one thing all of these forms of storytelling have in common is that they need to be laser-focused on your audience to make them react, whether it be clicking through to a website or online store, signing up for emails, or sharing your content with all their friends. No matter what your goals are, we can craft stories for you that make your content craveable.
SERVICES
The most important thing to know about our services is we’ll do whatever it takes to tell your story in the best way possible. We have a deep well of resources and partners including film/video production companies, web developers, professional photographers, and researchers. We provide:
Digital Content Creation
Audio/Video Production
Creative production for traditional media
Copywriting
Graphic Design
Social Media Management
Website Development and Management
Email Marketing
Market Research
Strategic Planning
Bill Seymour, Founder
Bill is a 20+ year veteran marketer and storyteller. After a long stint working in ad agencies, including co-founding one, he broke out on his own in 2010 to launch Up Late Creative. Bill has worked with some pretty cool brands over the years including Purity Dairies, Saint Joseph Health System, Twin Pops, Williams Country Sausage, and more. Over his long career, he has built an impressive network of some of the top creative minds in Nashville and beyond for tackling any project, large or small.
“Bill is a talented mind as well as a strategic thinker. He helped us re-write the story of Purity Sweet Acidophilus Milk to appeal to a new audience and dramatically increase sales.”
“I have known and worked with Bill Seymour for many years, in the areas of both creative strategy and account management. He is one of those rare leaders who understands and excels in both worlds. Bill is creative, thoughtful, detailed, strategic and a trusted partner.
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“We work with big and small brands and I’ve trusted Bill for over a decade to deliver the outstanding creative we need to tell their story.
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“Over the course of 15 years, when Purity was having great success on many campaigns, Bill was doing the majority of the work—creative, art, and coordination of synced activities. Bill knows how the ad business works and how to build a brand.”