Pearson is one of the largest educational textbook publishers in the world. When they developed an innovative new way to teach science in the classroom, they needed a series of sales videos to pitch the material to teachers and school districts around the country. Instead of the typical, bland sales video, we developed a product story utilizing real teachers and students in order to better connect with the target audience. The key difference in the product was the hands-on learning opportunities it provided for students, encouraging curiosity, problem-solving and experimentation. With Elevate Science, students don’t just read about science, they do science.

We came up with the storyline of “The Science of Doing” and went to work.