Sweet Sleep is a non-profit that provides beds, blankets and Bibles to orphaned and vulnerable children around the world. As their ministry grew, so did the ways they helped people in the impoverished communities where they donated beds. They began an economic development program in Uganda to help women start businesses in their villages so they could be self-sufficient and take care of their children.

Sweet Sleep’s ministry had grown beyond beds. They didn’t want to change the name, so a message strategy was needed to encapsulate all they did besides beds. We came up with the concept of True Rest: physical rest with beds, economic rest with business groups, and spiritual rest with Bibles and ministry. We traveled to Uganda to tell the stories of the village women who had started little businesses with funding from Sweet Sleep. Their compelling, heart-wrenching, and ultimately uplifting stories perfectly communicated Sweet Sleep’s expanded ministry, and introduced the new tagline, Rest For The Weary, based on Matthew 11:28 “Come to me all you who are weary and burdened, and I will give you rest.”