A truck antenna that looks like a .50 caliber bullet. Yep, that’s a pretty niche product, and it’s what Ronin Factory makes. They knew it was time to create some share-worthy video to lock and load for online product sales. It was the perfect opportunity to do some comedy and far-fetched storytelling. If you want to be one of the cool kids, you need to have a bullet antenna. And so began “The Ronin Brotherhood.”
We followed up the Brotherhood video with a harder selling product spotlight video using the same voice and attitude.
We also created different cuts of the video to give the client more variety and content to use for social media and their YouTube channel, including a blooper reel and this movie trailer-style cut: